他们来自纽约,社区的多元文化主义是他们的产品设计的DNA。首先是他们的名字,“炒饭”这个名字竟然来自他们给邻居取的一个昵称,这很幽默,因为就像炒饭一样,多元文化,混合在一起是一种真正的玩乐乐趣。
他们的目标是支持和以及融合世界各地城市生活中的文化和创意多样性。
对于我来说,Fried Rice的创作者Maya和Nolan,我认识他们已经有一段时间了。当我在福田水围开餐馆的时候,每个月我们基本都会举办一个艺术展,我们曾经与Fried Rice联合举办一个展会。一个超级酷的活动,很棒的不同领域的交流,很多的分享,特棒的心情,再好不过的回忆。
所以我们一直保持联系,几个月前,我终于有机会去了一趟深业上城,参观了他们的商店。
再精致不过的装修,商店的氛围非常都市化,有一点工业风,与设计概念完美契合。同时我们还有一些伟大的发现,如图所示的那面并不存在的镜子,有趣而深刻的购物体验。
就服装风格而言,我认为这就是都市、雅致又个性的。它非常时尚,所提供的产品范围及风格令每个人都能找到他们想要的产品,这取决于他们的个性和他们想要什么样的穿衣风格。
他们的文化底蕴,在商店提供黑胶唱片赏析以及售卖就可以可见一斑,背后是一个很酷的混合空间,混合了一些街头艺术风格的作品。就我个人而言,我真的很喜欢这种多元文化的呈现,我认为它确实增加了商店的购物氛围及体验,并增强了他们成为文化传播者的愿望。
为了更好的传递这样的文化,他们还组织每周六,Fried Rice的DJ系列,活动受邀DJ从晚上7点到晚上9点半,你可以免费进入商店,并有免费饮料。这是一个何其酷炫的事件,有一个闲适的时间与动听的音乐结合,并令你与朋友在这里相会,聊天,这绝对不是一个纯商业的活动,更多的是文化的传递与促进人与人的沟通。
Nolan和Maya,通过他们的Fried Rice品牌,感受了真正地融合了并体现深圳作为一个多元城市的象征。我真的很想给他们无数的赞美,因为这是你们所做的其中一件最美好的事情。
FRIED RICE A SPIRIT
Originally from New York, the multiculturalism of their neighborhood, was the DNA of their approach. First for their name, Fried Rice which comes with humor from the nickname they gave to their neighborhood, because like Fried rice, multiculturalism, well mixed is a delight,
But also for their objectives, to support and celebrate the cultural and creative diversity in urban life all around the world.
For my part, the creators of FRIED RICE, Maya & Nolan, I have known them for a while. When I had my restaurant in Futian Shuiwei, every month we had an art exhibit, and we had an exhibit with Fried Rice. A super cool Event, great exchanges, a lot of sharing, amazing mood, a really great memory.
So we always stayed in touch, and a few months ago, I finally had the opportunity to be at UpperHills to visit their store.
Again great work. The atmosphere of the shop is very urban, a little industrial, it works perfectly with the concept. And there are some great finds like the mirror that doesn't exist, funny and deep.
For the style of clothing, that’s what I would call urban cool elegant. It’s very stylish, and the range of products offered will allow everyone to find what they are looking for, depending on their personality and their desires.
Their cultural approach, that the store also offers vinyls, behind a cool mixing space mixing and also some Works of Street Art Style. Personally I really like this multicultural aspect, I think it really adds to the atmosphere of the store, and reinforces their desire to be a cultural connector.
To reinforce this time the sharing and unifying dimension of their approach, they also organize every Saturday, the Fried Rice DJ Series, Events bringing in the store a DJ from 7pm to 9:30 pm, with free entry, and free drinks. Super cool events, to have a great time, with good music and allowing to have cool and intersting meetings.
Nolan and Maya, through their Fried Rice brand, are truly unifying of a very positive move within Shenzhen. A million compliments to them, it's top what you are doing.